David Bitton

Started my carrier when the telecom market opened to competition, offering many opportunities for disruption and providing the infrastructure for the internet to grow. It got me into my entrepreneurship adventure that lasted 20 years…Became very fond of the adrenaline of the blooming, the moments of doubt, and the sweat the journey takes.

Former co-founder and CEO of three companies: an internet access provider (Oreka), a voice over IP software (Wengo) and a platform for professional to consumer services (MyBestPro).

Went through roadshows, fundraising, scaling, international expansion, partnerships, acquisitions, and exits.

Got involved as Board Member & Advisor for startups and realized how fulfilling it was to work with entrepreneurs on building their own companies.

Joined the Serena Operating Team to help deliver Serena’s promise: money and operational support.