Jérôme Stioui

Got into entrepreneurship at 23 while I was an HEC student.

Since then, had the opportunity to be CEO and co-founder of 3 start-ups: Directinet (acquired by IPT), Ad4Screen (acquired by ProDirect Group) & Accengage (acquired by Airship). Went through fundraising roadshows, pivots, high growth phases, M&A, internationalization… and finally exits!

Was lucky to become an Executive Board Member of a company listed on the London Stock Exchange in 2007 after my first exit. Was in charge of the acquisition of an e-mail marketing software company and discovered the beauty of SaaS models.

Then came this existential question: “what’s next?”, after my third exit in 2019. Decided to share the best practices as well as mistakes I had made along the way as an independent board member or advisor of various start-ups and mentor at HEC Incubator & Wilco Accelerator.

Was also pleased to serve as Member of 1st French National Digital Council.

Worked with 10+ VC funds during my 20-year entrepreneurship journey: all of them promised support and operational help, but in practice, it was not happening..!

Got to know Amelie Faure, Operating Partner @Serena, through a common connection and was impressed by “ the Operating Team Approach ” she had put in place at Serena.

Joined the Serena adventure to work on operational matters with the portfolio’s founders & C-levels so they can become their best selves when it comes to execution and operational efficiency.